‘I was having a glass of Chilean wine, just after the miners had been rescued when it struck me; someone’s missing a trick here,’ says Unreal designer Ryan Tym.
Not content with the idea of designing and sending Xmas cards, Unreal has designed a Chilean wine concept and packaging for ‘Chilean Winers’ based on the 68 day entombing and struggle for survival of 33 miners. The wine is not for sale and a limited-edition run of 33 bottles is being sent out to key contacts.
Tym refutes the idea that the project might be seen as in dubious taste though. ‘It’s a light hearted Christmas gift based on the good news story of the year,’ he says.
The 33 bottles – one for every miner – have been designed with the same identity but each has been named and numbered after a different miner in the order they were rescued and has details of their story on the reverse.
Information includes the stories of Edison Pena who is believed to have run 10km per day underground and Claudio Yanez who asked for tobacco but received nicotine patches.
A continuous ‘I’ runs through the words ‘Chilean’ and ‘Winers’ on the main label to delineate their position underground and route of rescue.
Packaged in a tube representing the Fenix 2 rescue capsule, every effort has been made to ensure the full story is told. ‘It’s been topped up with gravel which you have to dig away to get to the wine,’ says Tym.
He continues, ‘As recipients dig out their wine, they reveal a replica of the message sent up to rescuers which exclaimed “Estamos bien en el refugio los 33” meaning “We are okay in the refuge, the 33 of us.”’
A website with more details of the project www.chileanwiners.com will go live next week.