The system was developed to create a general standard for brand valuation by evaluating how much brands are worth, taking into account financial, legal and behavioural science aspects.
Interbrand has used the method for more than 25 years.
External certification institute Austrian Standards plus Certification has attested that Interbrand’s method conforms to ISO 10668 standards for procedures to determine the monetary value of brands.
Nik Stucky, global practice leader for brand valuation at Interbrand, says, ‘Our brand valuations are of tremendous benefit for a broad range of applications such as financial transactions, added value-based brand management, controlling and reporting.’
He adds, ‘[The certification] is evidence that [clients] can trust the methods we use to determine the financial value of their brands.’
Dr Holger Muhlbauer, an auditor for Interbrand’s ISO 10668 certification, says, ‘ISO certification by an independent entity enables brand consulting companies such as Interbrand to document their professionalism and affords them more authority in the competitive marketplace.’