The consultancy was appointed in June following a credentials-led pitch and was briefed to create two brochures, Private View (pictured) and International View.
The annually-produced flagship publications present the ‘crème’ of Knight Frank’s properties to more than 30 000 high-value individuals, says Knight Frank head of residential marketing and communications Rebecca Maher.
J2 created a sophisticated, clean feel for the brochures, focusing on photography to show the properties to the best of their ability, says J2 director Julian West.
Much of the photography is framed with white borders to give the feel of an art catalogue.
West says, ‘Both covers play on the idea of “private view”, really engage the reader and invite them in.’