Market Creative develops Home Form Group campaign

The Market Creative has developed a below-the-line campaign for home improvement company Home Form Group, which will include showroom promotions, window dressing and direct mail.

The campaign – the third created by The Market Creative for the client – will feature in HFG’s Möben Kitchens, Sharps Bedrooms and Dolphin Bathrooms showrooms around the UK.

The campaign will launch on Boxing Day and run throughout January.

The consultancy says the campaign uses ‘an elegant winter tree graphic’. The Market Creative has also created a set of new brochures which it says have ‘a stronger navigational platform’ and ‘beautiful product photography’.

Sue Benson, managing director of The Market Creative, says, ‘This is the time of year that customers seek new inspirations and ideas, so we applied this insight as a theme to run through the campaign, which harnesses a combination of inspirational products and deals.’

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