Just before London Design Festival earlier this year in September, we wrote about Supermarket Sarah, a stylish hybrid between a pop-up shop and e-commerce site that set up shop at Tom Dixon’s The Dock.
The concept for Supermarket Sarah, created by namesake Sarah Bagner, is a style wall full of interesting objects, which is photographed, uploaded to the internet and the customers can by buy any item by clicking on the image in the relevant place.
Bagner has created walls for a range of established and emerging designers including Donna Wilson, Patternity, Bethan Wood and Georgina Bacchus.
From January, the retail concept will no longer exist solely online, as Supermarket Sarah has been invited to set up a permanent space in London department store Selfridges.
Similarly to the online offering, the new space will showcase pieces from new designers and will also include a gallery space, where Bagner will select inspirational designers she admirers.
Supermarket Sarah wall will open from 10 Jan 2011 at Selfridges London, 400 Oxford Street, London, W1A.