Outside In Planning rebrands Octopus Investments

The new branding launches this week and the ‘making humans happy’ campaign will launch on 17 January. The rebrand also coincides with Octopus’s ten-year anniversary.

A teaser campaign is launching this month with branded taxis in the City of London.

Octopus chief executive Simon Rogerson says, ‘The new identity and tagline are memorable and vibrant but real – exactly the way we want our customers to feel about us.’

Mike Piddock, head of marketing at Octopus, says, ‘We do things differently and customers have a different experience with Octopus. We wanted this to be reflected in our new brand identity – to give people something to make them think and make them smile.’