Robinson & Associates creates housing group annual report

Robinson & Associates has designed Charnwood Neighbourhood Housing’s first annual report.

The organisation manages and maintains 6000 properties in the Charnwood area between Nottingham, Leicester and Derby.

An identity and associated branding was designed by Robinson & Associates for the organisation’s launch in 2006.

On the strength of this the consultancy was asked to produce a document summarising the organisation’s achievements, addressing stakeholders, staff and tenants in accordance with the requirements of the national regulatory body, Tenant Services Authority.

Robinson & Associates founder James Robinson says, ‘With such a mixed demographic, the design needed to be highly accessible and legible but not at the expense of making the layout dull and formulaic.’

Images of keys – some closely resembling the identity – ‘engage the reader, punctuating the content’ in a way which ‘creates a strong connection with the Charnwood Neighbourhood Housing brand’, says Robinson.

The  annual report will be with the client by the end of the week.

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