Art & Sole collaborates with Nike on Cortez project

Book and blog Art & Sole – run by purveyors of sneaker culture and graphic designers Intercity – has shoe-horned the creative talents of artists including Rose Stallard and Matthew Nicholson into the NikeiD Studio shop in the Boxpark shopping mall, East London.

The range
The range

The Boxpark pop-up mall is made up of shipping containers, from where Nike operates its Nike+ Fuelstation space – touted by the company as ‘the future of Nike retail’ – and NikeiD Studio, which is found on the upper floor and comprises four containers.

Matthew Nicholson
Matthew Nicholson

The Art & Sole Cortez iD project, as it is verbosely known, is celebrating the 40th anniversary of Nike’s Cortez running shoe, and so Art & Sole has courted the services of Jiro Bevis and Shantell Martin, who with Nicholson and Stallard have looked to interpret the Cortez through the mediums of print, moving image, sculpture and sneaker art.

Shantell Martin
Shantell Martin

Each artist was assigned a colour to work in and their design has been set as a mini edition Art & Soul book cover, packaged with the trainer in the same colour.

Jiro Bevis
Jiro Bevis

Illustrator Bevis worked in red, 3D paper-craft artist Nicholson worked in magenta, visual artist Martin in Green, and image maker Stallard in Blue.

Rose Stallard
Rose Stallard

Boxpark is located at 2-4 Bethnal Green Road, London E1

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