B Store opens new London flagship store

Fashion brand B Store has opened a new flagship store in London, featuring interior designs by Tom Finch and Pablo Limon.

Store

Source: Willem Jaspert

B Store, which launched ten years ago, has moved its flagship branch from Savile Row to Kingly Street. It says, ‘The move comes from both the continued intention to reinvent and the demand for space to present future projects.’

The new store design began with the concept of a white gallery space, according to B Store, which was then filled with modular fittings and furniture developed by Finch and Limon.

Store

Source: Willem Jaspert

B Store says inspiration for the designs came from the Post-Modern Memphis Movement, and this inpiration has been carried through in the use of bold colours, geometric shapes and playful designs.

Finch and Limon have both previously worked for B Store on a number of projects, including exhibitions and pop-up spaces.

Store

Source: Willem Jaspert

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