British Airways launches plane-themed pop-up space

British Airways is set to launch a pop-up space in east London, which has been designed in-house and with experiential design consultancy Cake, and aims to ‘recreate a premium flying experience’.

Dining room
Dining room

The space, on Shoreditch High Street, will comprise an art gallery, a cinema and a dining lounge and will be open on selected weekdays from 4-17 April.

Dubbed Flight BA2012, BA says the space will ‘celebrate the best in British talent in the run-up to the London 2012 Olympic and Paralympic Games’. BA is the official airline of the Olympics.

Cinema
Cinema

Going on show will be designs by Pascal Anson, who is working with Tracey Emin to create the Dove aircraft livery for selected BA flights.

The space will also feature a short film by Prasanna Purwanarajah, while Michelin-starred chef Simon Hulstone has created a menu for the dining lounge.

Gallery
Gallery

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