The Leeds-based consultancy, which has been working with Gulf Oil since 2006, was appointed to the job in July this year.
The oil company wanted to give a more modern look to its website, in line with new website trends and designs. Chapter Eight redesigned it completely by adding new features to provide a sleeker user experience.
To enhance Gulf Oil’s online presence, the agency optimised the website’s visual appeal, updated the site map and improved the presentation of files available to download. It also boosted product search facilities, allowing visitors to find Gulf Oil merchandise – such as lubricants, oils and clothing – more quickly.
Mario Thomas, managing director of Chapter Eight, says, ‘The website now has a much improved design which makes better use of screen space.’
The main challenge the agency faced was the fact it was an international website aiming to reach a global audience. The internet connection varies in different countries, so Chapter Eight used technology to make sure audiences from around the world can access the website.
Sam Cork, global brand manager of Gulf Oil International, says, ‘It is paramount that our audience sees the company as fresh and current.’
Chapter Eight, which specialises in web design, ecommerce and digital marketing, first started working with Gulf Oil in 2006 when it was appointed to build the current extranet and previous website.