Organisers Cut & Paste create various design battles around the globe with the London leg taking place this week.
Four teams of 2D/3D motion and animation designers will face-off, armed with concept boards, 3D models, and polished style frames, delivered to a hypothetical brief.
Cut & Paste founder John Fiorelli says, ‘There’ll also be a surprise constraint – probably in the final round.’
The first 15 minute round sees teams present concept boards comprised of photographs and sketches in a collage, before 3D models are developed over 20 minutes where ‘teams will model and map the textures for the primary object, character, or concept for their final styleframe’ organisers say.
In the final Styleframe round, teams are given 20 minutes to create a polished composition to express up to three scenes of their proposed video narrative. The rules state: ‘It should include key aesthetic choices and should imply the narrative.’
Fiorelli started the event in 2005 from New York, where Cut & Paste is still based, before moving across 30 cities including Chicago, San Francisco and other in Latin America, Europe – including London – and The Middle East.
The London Digital Design Tournament will see Colin Bigelow and Jay Harwood form team one, Yeen Phong Trinh and Sylwia Bernatowicz team two, Eric Bauer & Diana Chang team three, and Pavel Ivanov and Stefano Ottaviano team four.
Judges include co-founder of Man vs Machine Mike Alderson, founder and creative director of Jelly Charlie Sells and creative director of Mainframe, Lee Walker.
Cut & Paste Digital Design Tournament takes place on 26 April at Village Underground, 54 Hollywell Lane, London EC2