Design Bridge creates new Brancott Estate wine packaging

Design Bridge has created new branding and packaging for New Zealand wine brand Brancott Estate, which the consultancy says is inspired by the landscape of the wine region.

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Brancott Estate, which is owned by Pernod Ricard, was formerly known as Brancott in the USA and Montana in other markets, according to Design Bridge. It is relaunching worldwide under the single name Brancott Estate, with the new design rolling out in the UK this month.

Label detail
Bottle neck detail

The new packaging designs, which were developed by Design Bridge’s Singapore office, use the wine as a silhouette against the bottle ‘transporting consumers to the rolling hills of a New World landscape’.

Label detail
Label detail

The design also uses a red barn graphic element, which Design Bridge says, ‘discreetly connects the bottle to the landscape as its unique and true-life origins’.

Red barn detail
Red barn detail

The red bard at the estate
The red barn at the estate

Design Bridge says the packaging designs came about after the consultancy explored the New Zealand estate. The consultancy then developed the idea ‘the wine is the land, the land is the wine’, which influenced its designs.

Before and after
Before and after
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Comments
  • andrew November 30, -0001 at 12:00 am

    Yawn

  • Keith November 30, -0001 at 12:00 am

    It’s nice.

  • Kasia Bannon November 30, -0001 at 12:00 am

    Excellent work, well done Design Bridge & Pernod.

  • Emma November 30, -0001 at 12:00 am

    Nice to see they actually went to the vineyard. Would be even nicer if New Zealand work was undertaken by New Zealand based agencies and creatives….

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