Design Bridge creates new Brancott Estate wine packaging
Design Bridge has created new branding and packaging for New Zealand wine brand Brancott Estate, which the consultancy says is inspired by the landscape of the wine region.
Brancott Estate, which is owned by Pernod Ricard, was formerly known as Brancott in the USA and Montana in other markets, according to Design Bridge. It is relaunching worldwide under the single name Brancott Estate, with the new design rolling out in the UK this month.
The new packaging designs, which were developed by Design Bridge’s Singapore office, use the wine as a silhouette against the bottle ‘transporting consumers to the rolling hills of a New World landscape’.
The design also uses a red barn graphic element, which Design Bridge says, ‘discreetly connects the bottle to the landscape as its unique and true-life origins’.
Design Bridge says the packaging designs came about after the consultancy explored the New Zealand estate. The consultancy then developed the idea ‘the wine is the land, the land is the wine’, which influenced its designs.
Yawn
It’s nice.
Excellent work, well done Design Bridge & Pernod.
Nice to see they actually went to the vineyard. Would be even nicer if New Zealand work was undertaken by New Zealand based agencies and creatives….