Design Bridge repackages Plymouth Gin

Design Bridge has created new packaging for Plymouth Gin, taking inspiration from the brand’s archive.


The consultancy says it developed the designs after exploring the Black Friar’s Distillery, in Plymouth, which is also the building where the Pilgrim Fathers spent their last night before setting sail for America on the Mayflower.


Design Bridge says the bottle’s shape and tinted glass have been influenced by historic designs for Plymouth Gin, which was founded in 1793.

The oval label depicting the Mayflower is an orginal shape and has been gilded to copper to reference the copper stills in the distillery.


The monk icon has been restored to the back wall of the bottle. Design Bridge says, ‘When his feet are dry it’s time to buy.’


Emma Follett, design director at Design Bridge, says, ‘At the distillery we were able to delve through the archives, picking up small details that had been lost along the way, from distinctive crafted typography to label shapes that reflected the history of the brand.’


Design Bridge was appointed to the project by Chivas Brothers, a division of Pernod Ricard, following work on the Beefeater and Chivas Regal brands.

The new packaging is rolling out to international markets throughout 2012 and 2013.

Hide Comments (5)Show Comments (5)
  • Steve Dixon November 30, -0001 at 12:00 am

    BZ all round that is definatley the best Gin packaging ive seen even better than Oxleys,I really really missed the old bottle with the square rigger in full sail,as a brand you should make the most of Plymouth and Plymouth Gins nautical heritage,people often forget Sailors drank gin before Rum! love it please please introduce the packaging!!!!

  • Matthew White November 30, -0001 at 12:00 am

    Almost reminds me of an ale bottle, but with a nice bit of post modernism chucked in and a gin fascia! Overall, nice textures and good use of colour, very touchy feely. Pure Genius!

  • David Clark-Waugh November 30, -0001 at 12:00 am

    Beautiful, will certainly make my family from Plymouth happy that some traditions have been brought back to a brand that holds a lot of pride in the city!

  • Mark November 30, -0001 at 12:00 am

    Hi Matthew,

    I’ve been looking for the post modernism that the designer threw in, and cannot see it. Can you direct me to it? And what is a ‘gin fascia”? I’m not sure what a fascia is, let alone what a gin fascia is.


  • Richard Coles November 30, -0001 at 12:00 am

    a beautiful design that shows off the brand heritage; The previous art deco bottle design did the brand no favours and reminded myself of Smirnoff. well done all at design bridge

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