Designhouse and Tangerine work on Heathrow Express overhaul

Designhouse has created a new identity for Heathrow Express as part of a £15 million investment in the service, which includes new seats and interiors designs by Tangerine.

The new identity, by Designhouse
The new identity, by Designhouse

Heathrow Express is the rail link between Heathrow Airport and Paddington Station in London and carries 16,000 passengers a day.

Designhouse was asked to bring ‘premium, confident and contemporary’ values to all customer touchpoints, according to Heathrow Express.

Express Class interior
Express Class interior

 A primary purple colour, green accent and neutral palette, combine with wood and brushed metal finishes to make up the new look.

New carriages, which have been redesigned by specialists Interfleet comprise a seat and interiors designed by Tangerine.

Express Class seating
Express Class seating

The first-class area comprises a row of four seats, facing one way  separated by an aisle.

Martin Darbyshire, managing director of Tangerine says ‘Primarily we worked on the first-class carriage environment and improved comfort with a single seat, and removed tables from the old design.’

First Class carriage
First Class carriage

Anti-slip flooring, door pillars, step lighting, grab handle shape, and contrasting door surrounds and carpet thresholds have all been designed with safety in mind.

Exterior
Exterior
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Comments
  • Stephanie Brown November 30, -0001 at 12:00 am

    Mercedes anyone?

  • Anon November 30, -0001 at 12:00 am

    Looks like they took maybe a little too much inspiration from car logos!

    Remind anyone if the Citreon logo mixed with mercedes?

    http://www.chartersgroup.com/upload/tinymce/citroenlogo.jpg

  • Sam Sammut November 30, -0001 at 12:00 am

    Agree with Anonymous, to much like Mercedes Benz in my opinion.

  • Stuart November 30, -0001 at 12:00 am

    Coming to Top Gear soon.

  • Paul Stebbens November 30, -0001 at 12:00 am

    Star Trek belt buckle?

  • Montytreen November 30, -0001 at 12:00 am

    Jaguar yesterday….heathrow express today….somebodys been playing with their chrome effect…..

  • Anon. November 30, -0001 at 12:00 am

    horrible

  • Paul Stebbens November 30, -0001 at 12:00 am

    Student project?

  • Andy November 30, -0001 at 12:00 am

    I think it’s a nice evolution of the logo – certianly has a more upmarket feel. Yes, it’s influenced by car logos, but is that a bad thing?

  • Paul Tapping November 30, -0001 at 12:00 am

    Hmmmmm…I agree Merc crossed with Star Trek.

  • sn November 30, -0001 at 12:00 am

    The 2 arrows where they meet and overlap looks awkward – looks like 3D brand mark designed in AI

  • Sasha Vidakovic November 30, -0001 at 12:00 am

    Aaaarghh! Not again another ‘premium and confident’ brand propped up with photoshop special effects. When will this trend change? Enough!

  • James Alton November 30, -0001 at 12:00 am

    It looks like the love child of the Citroen DS and Merc car badges. French flair with Germanic engineering and reliability?

  • Ralph November 30, -0001 at 12:00 am

    The last thing they needed is a new logo …

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