Designhouse and Tangerine work on Heathrow Express overhaul
Designhouse has created a new identity for Heathrow Express as part of a £15 million investment in the service, which includes new seats and interiors designs by Tangerine.
Heathrow Express is the rail link between Heathrow Airport and Paddington Station in London and carries 16,000 passengers a day.
Designhouse was asked to bring ‘premium, confident and contemporary’ values to all customer touchpoints, according to Heathrow Express.
A primary purple colour, green accent and neutral palette, combine with wood and brushed metal finishes to make up the new look.
New carriages, which have been redesigned by specialists Interfleet comprise a seat and interiors designed by Tangerine.
The first-class area comprises a row of four seats, facing one way separated by an aisle.
Martin Darbyshire, managing director of Tangerine says ‘Primarily we worked on the first-class carriage environment and improved comfort with a single seat, and removed tables from the old design.’
Anti-slip flooring, door pillars, step lighting, grab handle shape, and contrasting door surrounds and carpet thresholds have all been designed with safety in mind.
Mercedes anyone?
Looks like they took maybe a little too much inspiration from car logos!
Remind anyone if the Citreon logo mixed with mercedes?
http://www.chartersgroup.com/upload/tinymce/citroenlogo.jpg
Agree with Anonymous, to much like Mercedes Benz in my opinion.
Coming to Top Gear soon.
Star Trek belt buckle?
Jaguar yesterday….heathrow express today….somebodys been playing with their chrome effect…..
horrible
Student project?
I think it’s a nice evolution of the logo – certianly has a more upmarket feel. Yes, it’s influenced by car logos, but is that a bad thing?
Hmmmmm…I agree Merc crossed with Star Trek.
The 2 arrows where they meet and overlap looks awkward – looks like 3D brand mark designed in AI
Aaaarghh! Not again another ‘premium and confident’ brand propped up with photoshop special effects. When will this trend change? Enough!
It looks like the love child of the Citroen DS and Merc car badges. French flair with Germanic engineering and reliability?
The last thing they needed is a new logo …