Dunning Penney Jones works on PS Vita launch following PlayStation rebrand

Dunning Penney Jones has designed the supporting materials for Sony PlayStation’s new hand-held device PS Vita which launches in the UK on 22 February.

PS Vita work by Dunning Penney Jones
PS Vita work by Dunning Penney Jones

The materials are based on the new PlayStation identity, created by the consultancy and launched at the end of last year.

According to consultancy creative director and founding partner Marcus Jones, PlayStation appointed Dunning Penney Jones after a creative pitch last year and tasked it with creating a new identity system for the brand’s presence in Europe, the Far East and Australia.

The new PlayStation brand places its logo at the top of a brand hierarchy, supported by 3D renderings of the ‘PlayStation shapes,’ says Jones; icons extrapolated from a PlayStation controller.

A new blue colourway has also been introduced which is used across the new branding with a white accent. 

The Vita marque has been designed by PlayStation in Japan, but the system which supports this visually, has been developed by Dunning Penney Jones and uses the new PlayStation shapes system.

This Vita creative work will roll out across TV ad openers and closers, online and retail and product packaging says Jones.

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