The new site will display the brand’s jewellery collections – Les Saisons Russes, Les Fabuleuses, Les Fameux, Le Carnet de Bal, Solyanka and Les Favorites – each of which is represented by a hand-painted illustration that aims to capture ‘the artistry, romance and legend of Fabergé,’ according to the brand.
According to a Fabergé spokeswoman, Gallé was appointed to the work due to an existing relationship with the client. She says that the consultancy was mostly responsible for creating sketches and illustrations for the site, while the Fabergé in-house team was tasked with the majority of the design for the site itself.
The new site will be more image-led than Fabergé’s current site, aiming to provide users with a more comprehensive history of the brand. With the new site, prices will be listed for all products, where currently some are only available on request.
As well as e-commerce functionalities the site will also feature an interactive area with facilities such as the Mir Faberge art initiative, which is also available as an iPad application.
Users can also create a log-in to share and store their favourite jewellery designs, creating their own Fabergé portfolio that can be shared though channels including Facebook, Twitter and via email.
The online boutique launches on 16 April.