González de la Peña takes Channel Four lead creative role

Channel Four has appointed Pablo Gonzalez de la Peña as its new senior art director.

González de la Peña will lead print, on-air and interactive campaigns working across all Channel Four channels with the existing 4creative team. 

4Creative is Channel Four’s in-house creative ad team responsible for producing and directing promotions, brand identity, title sequences and on-screen presentation. It also produces work for external clients.

González de la Peña will ‘assist in the general creative strategy of 4 Creative taking briefs from the marketing department and translating them into creative campaigns across all media,’ according to a Channel Four spokesman.

González de la Peña joins from Spanish consultancy  China Madrid where he was creative director and will report to network creative director Tom Tagholm.

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