GP Studio works on multi-million-pound John Lewis overhaul

GP Studio is working on a multi-million-pound makeover of the beauty hall at John Lewis’ Oxford Street store in London.

New John Lewis beauty hall by GP Studio
New John Lewis beauty hall by GP Studio

The consultancy is working on the 1800m2 space, which John Lewis hopes will become ‘one of the highest-turnover beauty halls in the western world’.

The concept is based on the idea of a ‘town square’, where all the cosmetics brands – including Chanel, Dior and Crème de la Mer – will be positioned like ‘houses’ around a central square. This central area will be focused on fragrances and other assortments such as haircare and skincare.

New John Lewis beauty hall by GP Studio
New John Lewis beauty hall GP Studio

Gregor Jackson, partner at GP Studio, says, ‘Our design not only stays true to the department stores core values but also gives each of the individual cosmetic brands a distinct voice and mode of expression.

New John Lewis beauty hall GP Studio
New John Lewis beauty hall GP Studio

‘We’ve also added in some theatre to excite the customer and ensure that the experience they have in-store is constantly changing.’

The new beauty hall is set to open in May.

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