The consultancy is working on the 1800m2 space, which John Lewis hopes will become ‘one of the highest-turnover beauty halls in the western world’.
The concept is based on the idea of a ‘town square’, where all the cosmetics brands – including Chanel, Dior and Crème de la Mer – will be positioned like ‘houses’ around a central square. This central area will be focused on fragrances and other assortments such as haircare and skincare.
Gregor Jackson, partner at GP Studio, says, ‘Our design not only stays true to the department stores core values but also gives each of the individual cosmetic brands a distinct voice and mode of expression.
‘We’ve also added in some theatre to excite the customer and ensure that the experience they have in-store is constantly changing.’
The new beauty hall is set to open in May.