The consultancy was invited to pitch in January and then given five weeks to complete the project which also includes a suite of print materials.
The Science Council has introduced RSciTech and RSci registers to sit alongside the Chartered Scientist qualification and Ico was tasked with presenting this, ‘without the use of science clichés like lab coats and test tubes,’ says Ico digital partner Steve Lloyd.
‘We needed to show what the benefits are to being registered – why people should bother,’ says Lloyd.
A campaign was developed based around ‘dynamic objects’ drawn by commissioned illustrator Robert Hanson who Lloyd says was chosen for his ‘bold striking graphic style.’
An eligibility form has been developed, news and update sections created and related resources offered.
Posters, postcards, web adverts, an email newsletter and banners for events are rolling out and the website www.professionalregisters.org is live.