Appointed through a credentials pitch in October 2011, ICO has sought a content rich strategy which offers material from filmakers, photographers and copywriters – using GFSmith products.
An editorial section will deliver targeted news, such as trends in colour usage and commissioned contributions.
ICO digital partner Steve Lloyd calls the site ‘a multifaceted creative journal’ and says, ‘in this respect it is important for the site to have the ability to grow and evolve, which is why we are delivering a phased approach to release and development.’
The look is very minimal so that ‘content is the absolute focus,’ set against a monochrome interface, according to ICO which will roll out a second phase of functionality after monitoring reaction to stage one, which launched on Friday.
The new site can be found here: http://www.gfsmith.com/