Identica appoints Giles Hardy to develop 3D design

Identica has appointed Giles Hardy to the new role of head of 3D creative. He joins from Household, where he was design director.

Giles Hardy

Managing director of Identica Richard Morris says the consultancy is working on new projects with ‘some of Britain’s largest retailers.’

He adds, ‘I believe we have an opportunity with the team we are building at Identica to do something special in this field I wanted to ensure 3D had the best personal leadership. And Giles is certainly that.’

Hardy, who starts this week, says, ‘I’m particularly excited about the opportunity of developing another discipline within the Identica offer. It’s a great chance for us to create holistic 2D-3D experience for our clients across a wide range of sectors.

‘I thrive on the idea of scale, taking a brand or proposition or idea across many formats.’

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