Wigham who has started this week ‘will develop our corporate identity offer and brand communications in retail – any projects in this context,’ says Identica director Sam Stone.
Stone says, ‘John’s arrival bolsters our continuing commitment to employing highly creative and conceptual designers into our growing studio. John is a multi-talented creative thinker who will strengthen our offer with our clients and within the agency.’
Stone has been looking for a design director ‘for quite some while now’ and says, ‘We’re finding it quite difficult to find the talent at the moment but we’re always on the look-out.’
Identica has studios in London, Montreal, Quebec, Toronto and Vancouver. Wigham joins a team of around 30 people in the London studio, which fluctuates by up to five people depending on freelance staff.
Identica is part of the EdC group which also comprises Elvis, Dare and Citizen Brando.