This is the eighth consecutive year that the consultancy has designed the display on behalf of the Mayor of London.
It is estimated that more than 200 000 people will line the banks of the Thames to watch the display, which will also be broadcast live on the BBC.
London Mayor Boris Johnson says, ‘As we begin one of the most extraordinary and exciting years in our great city’s history, the sky will light up with a dazzling display of pyrotechnic magic. 2012 will open, not with a timid whimper, but with a colourful bang, a noisy clarion call to herald one amazing year.’
Jim Donald, executive producer at Jack Morton Worldwide, says, ‘Each year our goal is to exceed expectations. This year, when all eyes are on London, this is more important than ever.’