The consultancy, which was appointed to the work by brand owner SAB Miller having worked on Peroni Nastro Azzurro globally since 2004, says it has developed a ‘cleaner’ design, while adding new premium elements.
JDO says it has simplified the typography and introduced a silver drop-shadow below the branding.
It has also aimed to establish the brand’s blue ribbon as a key identifier. The ribbon device links up on the outer packs, to create more shelf standout.
JDO creative director Paul Drake says, ‘The new presentation builds on Peroni Nastro Azzurro’s unique equities with greater clarity and a fresher feel.
‘The difference shouldn’t be so much noticed as felt.’
The new packaging is set to go on-shelf this month.