John Lewis to roll out Futurebrand’s London 2012 shop design

The Futurebrand-designed London 2012 shop is to roll out across all John Lewis stores, the retailer has announced.

London 2012 shop
Olympic mascot Wenlock

This will effect all 29 John Lewis stores and its seven John Lewis At Home shops.

The first London 2012 shop opened in July 2010 in St Pancras Station before further stores opened at Paddington Station, Heathrow and Stansted airports and Canary Wharf.

Futurebrand creative director Matthew Buckhurst says that when guidelines were handed over to the London Organising Committee for The Olympic Games, ‘We had kept in mind how the store would look in different formats, including John Lewis.’

Olympic mascot Wenlock
London 2012 shop

A London 2012 shop opened in John Lewis’ Oxford Street flagship in summer 2010. This latest announcement includes the expansion of the concession to around 1800m2.

Futurebrand said the original shop design was conceived to ‘balance an on-brand memorable London 2012 experience for the visitor  and an efficient and commercially viable retail space.’ 

The new shops will sell up to 3000 different London 2012 products and incorporates images of London landmarks, the Wolff Olins-designed 2012 identity and Someone-designed pictograms into a heavily branded space. 

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  • Sam November 30, -0001 at 12:00 am

    See, I look at this and it just makes me proud to be British.

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