Landor to brand new Queen Elizabeth Prize for Engineering

Landor has been appointed to create the branding for the new Queen Elizabeth Prize for Engineering, which will be awarded for the first time next year.

The consultancy was appointed to the project in December last year, having been approached as one of six agencies asked to submit proposals. It was chosen from a final shortlist of two consultancies at the beginning of January.

Landor will now act as brand steward for the award, with responsibility for award strategy, identity, process, promotion and celebration.

Jane Geraghty, managing director of Landor Associates London office, says, ‘The brief was really to bring to life the mission – which is all but celebrating outstanding achievements in engineering that have had a significant impact in the world.

‘We were really inspired by it as it’s almost as though the engineering community are the unsung heroes of the 21st century – that’s what drove the creative.’

Landor’s work will be shown across all awards collateral – primarily online, as well as other related materials such as stationery and marketing materials.

The £1 million prize will be awarded biannually to an individual or team of up to three people of any nationality for exceptional advances in engineering, aiming to raise the profile of engineering. It is funded by an endowment from a number of engineering companies.

Anji Hunter, director of the prize, says, ‘We were looking for a strong partner that could challenge us strategically and creatively. The team blew us away during the pitch process, with their enthusiasm for the project and their creative ideas for our brand.’

Landor’s work will initially be shown next month, when it will take over the website designs as the announcement of the judging panel is made. The call for entries also takes place next month; with the awards event in spring 2013.

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