Initiated by the Factory Foundation, a charity set up in memory of Factory Records co-founder Tony Wilson, profits from the album will go to CALM, a charity which aims to combat suicide – which it says is the single biggest killer of men under the age of 35 in the UK.
Love was approached by the Factory Foundation, which also brought in Peter Saville for creative direction.
Chris Myers, design director at Love says, ‘We came up with the concept and he [Saville] was very happy with the direction we were going in so gave us the green light.’
Love commissioned photographer Thomas Cockram to shoot daybreak locations in Manchester who was briefed ‘to make suburban and urban areas look beautiful, peaceful and calm,’ says Myers.
The design features 31 songbirds, representing the 31 contributing artists, at rest together on a telephone wire.
Myers says, ‘Super minimal and serene, the album cover evokes positive feelings of the power of listening, of strength in numbers and of a place called home.
‘Birds on a line would normally be a design cliché but we’ve embraced this and presented it in a Manchester way.’
Type is set in Tungsten, so as not to ‘overcomplicate’ the design which has ‘an industrial feel in the Factory tradition,’ says Myers.
The album is available to pre-order from today and launches on Monday.