Love and Peter Saville work on new charity album

Manchester based consultancy Love has collaborated with Peter Saville on the artwork for a new charity album, Thirty One, which features music created in Manchester.

Thirty One, designed by Love with Peter Saville
Thirty One, designed by Love with Peter Saville

Initiated by the Factory Foundation, a charity set up in memory of Factory Records co-founder Tony Wilson, profits from the album will go to CALM, a charity which aims to combat suicide – which it says is the single biggest killer of men under the age of 35 in the UK.

Love was approached by the Factory Foundation, which also brought in Peter Saville for creative direction.

Thirty One, designed by Love with Peter Saville
Thirty One, designed by Love with Peter Saville

Chris Myers, design director at Love says, ‘We came up with the concept and he [Saville] was very happy with the direction we were going in so gave us the green light.’

Love commissioned photographer Thomas Cockram to shoot daybreak locations in Manchester who was briefed ‘to make suburban and urban areas look beautiful, peaceful and calm,’ says Myers.

Thirty One, designed by Love with Peter Saville
Thirty One, designed by Love with Peter Saville

The design features 31 songbirds, representing the 31 contributing artists, at rest together on a telephone wire.

Myers says, ‘Super minimal and serene, the album cover evokes positive feelings of the power of listening, of strength in numbers and of a place called home.

‘Birds on a line would normally be a design cliché but we’ve embraced this and presented it in a Manchester way.’

Thirty One, designed by Love with Peter Saville
Thirty One, designed by Love with Peter Saville

Type is set in Tungsten, so as not to ‘overcomplicate’ the design which has ‘an industrial feel in the Factory tradition,’ says Myers.    

The album is available to pre-order from today and launches on Monday.

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  • Ian hughes November 30, -0001 at 12:00 am

    I want to download the album

  • Ian hughes November 30, -0001 at 12:00 am

    2 of my friends have commited suicide I want to download the album 31

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