Lufthansa and graphic design

Lufthansa and Graphic Design, a new title from Swiss publisher Lars Müller looks at the graphic design history of German national airline Lufthansa, from its beginnings in the 1920s right up until the present day.


A highpoint is definitely the 1963 identity system developed by Otl Aicher and his Gruppe E5 student group.

Otl Aicher identity

This came about after Hans G. Conrad, a former pupil of Aicher, joined Lufthansa’s advertising department. The book reveals that Conran ‘accepted the post only upon condition that he be given an entirely free hand in the department’. One of his first moves was to commission his former teacher.

Otl Aicher identity

As well as Aicher’s work, the book also documents the first identity designs for Lufthansa, by architect and graphic artist Otto Firle, as well as more recent developments.

Advert by Hans Rott

The current identity has been developed by Düsseldorf consultancy Bernd Frank, following earlier work by Swiss group Zintzmeyer & Lux. The book says, ‘Lufthansa design is now published primarily in the digital sphere.’ A sign of the times.

 Lufthansa and Graphic Design, edited and designed by Jens Müller and Karen Weiland, is published by Lars Müller Publishers priced at £25.

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