Magpie Studio rebrands catering company Jackson Gilmour

Magpie Studio has rebranded catering company Jackson Gilmour, creating a new visual identity and website.

The consultancy was initially approached by the company following the receipt of a Design Week award. It was invited to present its portfolio and credentials, and was appointed in April this year.

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The identity will be used across the website, stationary, marketing collateral, crockery, bags, product tags, staff uniforms and vans.

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Ben Christie, Magpie Studio creative director, says, ‘They’ve been going for about ten years and it’s been a real success, so they wanted an identity that reflects them a bit better. They’re very high-end and quality, but that wasn’t coming across in their brand.’

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The designs aim to reflect Jackson Gilmour’s recipes, which are all created by the company’s owner and head chef Joyce O’Hagan. They use a mainly copper and white colour palette, with a logo formed of the company name’s ‘J’ and ‘G’ intertwined.

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The typography is inspired by copper pot hallmarks and the diagrammatic language of family trees to emphasise the family run element.

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Christie says, ‘Because of the type of clients they deal with it’s deliberately restrained to sit well with the high-end market.’

The branding will officially launch later this month at an event at the Fleming Gallery in Mayfair.

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Comments
  • Sharon Clarke November 30, -0001 at 12:00 am

    Very nice. Speaks of quality, and of quiet confidence about their place in the market.

  • Paula Scott November 30, -0001 at 12:00 am

    I love the use of copper – very original.

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