Meda creates ‘destination’ branding for car dealership Edwards
Meda has created new branding for independent car dealership Edwards, which the consultancy says is based on the company’s ‘position as a destination’.
The consultancy was appointed to rebrand the Worcester-based dealership last August.
Richard Hill, creative director at Meda, says, ‘The new logotype is based on the business’ particular position as a destination – literally standing apart from the competition – a new proposition “With you all the way” and particular family values.’
The identity is rolling out with brand guidelines, a supporting handbook, press advertising, signage and a website being developed by G Forces.
The identity is set to roll out this month.
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Comments
Wow that does indeed stand it apart, looks very elegant, I wonder how it will impact the bottom-line.