Mercy brands children’s bike Juno

Liverpool based consultancy Mercy has designed the identity for The Juno, a new product by children’s bike company Early Rider which will launch at The Conran Shop in April. 

Spherovelo and Juno identities
Spherovelo and Juno identities

It has also designed the identity for the Spherovelo category which the Juno falls under, and has been working with Early Rider since September 2011 ‘to help with positioning work’ according to Mercy business development officer Gemma Germains.

Juno stickers
Juno stickers

The consultancy – which has developed a microsite for the product – is now working on packaging which will take on ‘a child-friendly urban tone’ and feature branded stickers, according to Mercy director Jospeh Bramall.

Easy Rider's Juno bike
Early Rider’s Juno bike

Bramall says the two identities, which have been set in a bespoke typeface, ‘are based around spheres, are child friendly,  and give off the idea of motion.’

Spherovelo type
Spherovelo type

Mercy will continue to work with Early Rider across other ranges including Classic, Evo and Light balance bikes, an alluminium Alley Runner, and The Belter – which will be the lightest belt-driven bike in the world when it launches in April, according to Bramall.

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