Mulberry plots global expansion with Universal Design Studio designs

Fashion brand Mulberry is set to open up to 90 new stores around the world in the next three years, using retail designs from Universal Design Studio.

Bond Street, London
Mulberry’s flagship store on Bond Street, London

The brand plans to open around 30 stores a year for three years, working with UDS and executive architect Gensler.

UDS has previously worked on designs for Mulberry’s London HQ, as well as its flagship Bond Street store and, most recently, a store in Spring Street, New York, which opened at the end of last year.

Both Spring Street and Bond Street bespoke installations by Jonathan Ellery.

UDS co-founder Jay Osgerby says the brief for the London flagship store, which opened at the end of 2010, was to ‘redefine what [Mulberry] stores should look like in the future.’

Spring Street, New York
Mulberry store on Spring Street, New York

A spokeswoman for UDS says the new stores will ‘have the same kind of core values’ as the previous UDS projects.

The next stores to open will be in San Francisco; Shorthills, near New York; Zurich, Switzerland and Roermond, The Netherlands. These will all open in May and June.

The expansion programme will then roll-out throughout the USA, Europe and Asia.

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  • Hugo Azeredo Lobo November 30, -0001 at 12:00 am

    Love the store! The organization of its space, the lighting.. it’s fresh. Good work!

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