Nat Hunter to take on RSA and Tokyo Digital roles following Airside closure

Airside founding partner Nat Hunter is set to join consultancy Tokyo Digital as a director, and is also taking on the role of director of design at the Royal Society of Arts.

Nat Hunter

Hunter will job-share the RSA role with Thomas Matthews founding director Sophie Thomas. Both Hunter and Thomas are starting at the RSA today.

Former RSA director of design Emily Campbell left the organisation last November to join academies group the Creative Education Trust as director of programmes.

Hunter’s position at Tokyo, which she will start at the end of March, will see her assist in the development of internal strategy as well as play an active role in key client projects.

She says, ‘I’m really excited about joining this super-talented team and working on some groundbreaking projects.’

Tokyo managing director Aaron Bimpson says, ‘Having worked alongside Nat and Airside over the last year, we’re really excited about welcoming her to the team.

‘Nat shares our vision for creating innovative digital projects with strategy at their core and brings with her a breadth of experience spanning an outstanding body of work.’

Hunter founded Airside in 1998, along with Fred Deakin and Alex Maclean. Last November, Airside announced it was set to close, with the partners saying in a statement, ‘After 14 years of working together, we have grown into different people with different goals.’

Earlier this week, Maclean and Airside managing director Caroline Matthews announced they were setting up new consultancy Rupert Ray.

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