nerv appointed to create Glasgow 2014 Commonwealth Games mascot

Digital consultancy nerv has been appointed to create the final design for the Glasgow 2014 Commonwealth Games mascot, using designs submitted in a UK-wide children’s competition.

Glasgow 2014 identity, by Marque Creative
Glasgow 2014 identity, by Marque Creative

The competition for children to submit designs was launched last October, and nerv was then appointed following a three-way pitch.

Entries were judged in three age categories (6-8, 9-11 and 12-15) by a panel made up of BBC and Glasgow 2014 staff and external experts, with the final decision made by Glasgow 2014 Chairman Lord Smith and Director of BBC Scotland Ken MacQuarrie.

The winner will be announced after the London 2012 Paralympics in September 2012, where the winning mascot will be unveiled.

Nerv will now use the winning image to create a design in the mascot’s signature pose, as well as depicting it participating in all 17 sports that will take place during the games.

Nerv’s remit also comprises creating short animated films of the mascot participating in the sports and a short film introducing the character and its back-story.

Cynan Clucas, nerv managing director, says, ‘The Commonwealth Games is a unique and inspiring event, and we look forward to delivering a mascot that embodies everything it represents.  All of us at nerv are genuinely excited by the opportunity to bring the character to life and introduce it to children of all ages right across the Commonwealth.’

Martin Reynolds, Glasgow 2014’s head of marketing and advertising, says, ‘[nerv’s] approach was ambitious, innovative and engaging – all key qualities we hope to see realised in the mascot itself.

‘This is a hugely exciting and highly visible project.  Knowing the strength of nerv’s ambitions and ideas, we can’t wait to introduce our mascot to the world later this year.’

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