Neville Brody creates RCA anniversary logo
Neville Brody has created a logo to mark the Royal College of Artβs 175th anniversary.
Brody, who is dean of the RCA’s School of Communication, has created the logo to be used throughout the year.
The RCA was founded in 1837 as the Government School of Design. It started out with just 12 students, based in a wing of Somerset House.
The RCA now has an enrollment of more than 1100 students from 58 countries.
This year, the RCA is launching new masters programmes in interior design, service design, games design and information experience design.
It is also planning programmes in global innovation design and moving image and documentary animation.
Not sure if you really need the red quarter circle on the 1. I just put a white box over it and it looks loads better – I suggest the RCA should do the same.
Wow! That’s a bit of a car crash… you say this guy’s dean at the RCA??
Balanced and structured simplicity. Refreshing.
HA HA HA HA, disgrace.
Oh my God it’s like kindergarden. What’s with all the colours, and why is the crest and the 7 sticking out at the bottom?
@ rob – Google ‘Neville Brody’ and you’ll see why he’s dean π
This seems a little haphazard but like the mix of old and new, can see it adapting well for other promotional material.
I’m going to reserve judgement until I see the how it works across different platforms. I sense this might come to life when we see it used in a more modular way.
Think its rather unfussy, celebratory
Nice!
Nice dynamics between the shapes, cool contrast at play with the classic logo and the modernist synthetic forms
Asking for comment on design is fruitless. There’s always the snorting design lightweight prepared to vent his unfulfilled, curled-up, buttock clenched vitriol without so much as a consideration for it’s actual merit.
Mindless critique is simple.
Excelling your way to Dean of the RCA is not.
Brody deserves better than to be “Have Your Say”ed by anonymous losers with a fraction of his talents.
It’s a logo I can visualise on posters and branding collateral. Works for me.
Interesting energy, the pleasant consideration of the modern paying homage to the traditional – but for me some areas would be further refined.
For once i have to say I like it, Brody’s recent work in my opinion looks a bit lazy (maybe he is too busy in his deanship’s?) but this actually looks quite cool.
It’s always hard working around brands current identities so it works for me.
I would like to see it in context before I pass my judgement, but I’m not a fan of it as it stands. Brody is and always shall be godlike, but I don’t think this works very well, the shapes are a little too detached from the royal seal. But like I said, maybe they work really well when used on the RCA’s signage etc
Like or dislike his work, be courteous of how much Brody invests in education at a time when funds and cuts make relentless struggle. Highly mindless discussion though I do enjoy the different attention he attracts. Well done, Sir, I think the job is done here.
Lol.
No one with any self respect would trash someone’s work in public while hiding behind an alias — that’s cowardly.
The concept of infusing classic and modern elements is solid and I like the use of color, but it has a bit of an awkward balance and I’m not too keen on the forms used for the ‘1’ and the ‘5’. That said, I’m not aware of the specific challenges Mr. Brody faced in tackling this project and, as others have noted, I would have to see it in various applications to assert a fully-formed opinion.
The numbers work well and can easily work across many platforms but I feel that having the ‘seal’ in the design looks a bit forced. Maybe leave it out all together or insert in its place RCA in the same style?
As an ex RCA student and fan of Neville Brody I have to say I’m a tad underwhelmed – looks awkward and a bit clumsy, though perhaps it will come alive in its implementation. I’ll be watching with interest.
I’m curious to see this used in other platforms… Although I wish the blue for 1 was a bit more stronger, it looks a bit too pale for me. I’m also, wondering what’s the reason behind the different colours that were chosen?
As an ex RCA student and a Neville Brody fan, I must say I’m a tad underwhelmed. The elements all seem rather awkward β even clumsy, though it may come alive in its implementation. I’ll be watching with interest.
Thank You Mike McMonagle for speaking sense
Never been a fan of Neville Brody, he talks the talk, but…. @mrrichpalmer
Love it – its the kind of odd quirkyness mixed with tradition that makes the RCA what it is.
It’s worth talking about – compare with the Olympics π