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Echo design consultancy has designed a new glass for Cobra beer, following on from its work to update the brand identity and redesign the packaging for the Molson Coors owned beer last year.

The consultancy says the new glass reflects the ‘smooth, premium taste’ of Cobra  with its  ‘sleek and attractive appearance.’ It also features ridges which reduce the surface area where the hand holds the glass, helping keep Cobra cooler for longer.

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