Nike brings athletes and designers together for Boxpark exhibition

Nike has paired 11 UK athletes including Mo Farah and Perri Shakes-Drayton with East London artists including Lucas Dillon and Matthew Bromley for an exhibition this evening at retail development Boxpark.

Perri Shakes-Drayton and Matthew Bromley
Perri Shakes-Drayton and Matthew Bromley

The project which sees the artists intrepret the artists inspiration will be unveiled at the NikeID Studio.

Martyn Rooney and Fran Marchesi
Martyn Rooney and Fran Marchesi

Each athlete was asked ‘How will you make it count this year?’ Their answers – for example, lofty, inspirational and aspirational, are then translated into paint.

Perri Shakes-Drayton and Matthew Bromley
Dai Greene and Esther McManus

An additional piece by James Jarvis will be produced live at the entrance to the space on its opening night as a response to the whole concept. 

Perri Shakes-Drayton and Matthew Bromley
Greg Rutherford and James Dawe

A limited edition book of the works has been designed by Intercity Studio.

Perri Shakes-Drayton and Matthew Bromley
Jack Green and Mr Gresty

The show marks the launch of the Nike Free Run +ID and will be held at the NikeiD Studio, Boxpark, 2-4 Bethnal Green Road, London, E1until 2 May.

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