North rebrands Photographers’ Gallery

North has created a new identity for the Photographers’ Gallery, which is set to reopen in its new venue in London’s Soho later this month.



North was appointed to the branding work last year and worked with Jane Wentworth Associates, which has been developing the gallery’s brand strategy.

North also created the gallery’s previous typographic identity, which has been in use since 1996.

The Photographers’ Gallery says the new identity has been inspired in part by the building’s design, by Irish architect O’Donnell & Tuomey. It says the new identity will ‘boldly communicate the gallery’s vision both within the building and beyond’.

The gallery design features large windows designed to frame views in to the gallery spaces, while black rendered elevations that wrap the new extension are cut away to reveal the original brick warehouse structure.

The new identity will be used on marketing materials and signage throughout the new gallery space, which opens on Ramillies Street on 19 May.

Hide Comments (3)Show Comments (3)
  • Rob Turpin November 30, -0001 at 12:00 am

    Shutterstock have recently launched a new identity, which uses the same ‘viewfinder’ motif. Convergent design evolution at play.

  • Craig Hewitt November 30, -0001 at 12:00 am

    Too contrived

  • George November 30, -0001 at 12:00 am

    Have a look here to see work by Buero Ink from 2008:

  • Post a comment

Latest articles

From the archives: Picture Post

As we head back into our archives, here’s a gem from March 1990. Jane Lewis looks at the creative ways design firms promoted their services through mail-outs.