The foundation will stage exhibitions by high profile photographers and use profits to fund other charities which use photography to educate and train disadvantaged young people.
Charity chief executive Andrew Page – who launched The Positive View Foundation last night – approached the consultancy directly having worked with one of its partners Andrew Ross ‘on other publication design’ he says.
Page says he presented Ross with the charity’s five year business plan and asked him to consider its global and digital context while representing the name with a graphic cue.
‘The brand identity needed to meet global criteria, and differentiate us from other arts and photography institutions.
‘A great deal will be online but he [Ross] will also look after our general print work,’ says Page.
As well as campaign work this will mean exhibition graphics for three major exhibitions, beginning with Henri Cartier-Bresson: the Legacy at London’s Somerset House in November.