Creative England says it put out an open call for entries for the branding project last year and received more than 150 entries – eventually shortlisting five.
Peter and Paul was appointed and developed a spiral logo, which will be used across all Creative England’s marketing materials, including its website.
Although it replaces the Regional Film Councils, Creative England will have a broader remit and aims to offer support to the games, digital and creative industries as well as film and television.
The organisation says it aims to become ‘the first joined-up, dedicated support agency for creative industries outside London.’
Paul Reardon, creative director at Peter and Paul, says, ‘It’s important to Creative England that they respond to new audiences, and let their remit evolve as really required.
‘We had to embrace that fluidity, so the new identity is really about showing them as dynamic and moving.’