Random Postcard Project

The Random Project was born back in 2006, when the former London College of Communications Experimental Type students who make up Random collective decided to take their typography-led design onto postcard format.

British - Sarah Hyndman
British – Sarah Hyndman

Participants were asked to e-mail a number between one and 100 and receive a word in return, which they then fashioned into an A6 postcard that is posted to the collective. These were then displayed at an exhibition in east London.

British- Ralph Steadman
British- Ralph Steadman

This year’s Random Project works on the same format, but with a special focus on London 2012, with each card designed in response to a randomly assigned word relating to either 2012, London or the Olympics.

The words have now been chosen, with those suggested through Twitter and Facebook drawn from a hat yesterday and assigned with an individual number.

Fun - Jake Wilson, aged six-and-a-half
Fun – Jake Wilson, aged six-and-a-half

The project is run by Sarah Hyndman, who is also creative director of consultancy With Relish. She says, ‘In light of all the cynicism surrounding the Olympics and the artists commissions, a lot of people are feeling that they’re not getting a chance to share in it. This is a way for a lot of people to play a part.’

Fun - Paris, aged seven
Fun – Paris, aged seven

The project is open to everybody to take part in – be it athletes, school children, accountants or designers. Previous Random Project contributors include Ed Fella, Stefan Sagmeister, Ralph Steadman and Alan Rickman.

Noise - Alan Rickman
Noise – Alan Rickman

As well as providing a commentary on the Olympics and London’s celebrations, the gradual stream of entries, which will be accepted until September, will also act as a visual journal, documenting the events and moods throughout the year.

Pride - Moira Johnston
Pride – Moira Johnston

To take part, email word@random-project.co.uk with a number between 1 and 100. You will be sent your word along with full instructions. Hyndman says she also hopes to be hosting live postcard drawing events throughout the year.

The postcards will be on view in the Random Project 2012 virtual gallery, which will open on February 1 with images uploaded as they come in. A physical exhibition is also planned for later in the year.

Hide Comments (6)Show Comments (6)
  • Linda Gardiner November 30, -0001 at 12:00 am

    the number 4 please

  • Sarah Hyndman November 30, -0001 at 12:00 am

    Hello Linda, if you drop us an email with your number to the email in the article we’ll send your word and the instructions. We look forward to seeing your postcard, Sarah and the Random team

  • STEFANIE HART November 30, -0001 at 12:00 am

    NUmber 3 for my son Otto and number 39 for my daughter Daisy May please………..1000 thanks.

  • Sarah Hyndman November 30, -0001 at 12:00 am

    Thank you for the email Stefanie – your words have been emailed.

  • Kim Johnston November 30, -0001 at 12:00 am

    48 Please.

  • Sarah Hyndman November 30, -0001 at 12:00 am

    I’m sorry we can only send out words if we’re emailed directly. Sarah and the Random team.

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