Seabrook crisps appoints Totality GCS to work on packaging

Yorkshire crisp brand Seabrooks has appointed Leeds consultancy Totality GCS to work on design projects.

The appointment will see Totality to work on rebranding the entire Seabrooks range, encompassing 40 – 50 stock keeping units.

Seabrooks bread crisps
Seabrooks bread crisps

The consultancy won the brief having worked on Seabrooks’ collaboration with Symington’s dried food products on Bread Crisps.

Totality GCS will now be responsible for revamping the packaging across the entire Seabrooks range, including the Original, Hot & Spicy, and Goodbye Salt, Hello Flavour variants.

It will also be revamping the print collateral and developing new brand guidelines.

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