The consultancy was appointed to the project at the end of last year following a credentials pitch. The rebrand covers the entire Norfolk & Norwich Festival organisation, which also organises open studios, community projects and education programmes, as well as the work for the festival itself.
Peter Silk, joint creative director at Silk Pearce says, ‘The real design issue was to present the fact it’s a very varied festival that covers all art forms and that it’s a high quality festival. We wanted to create a balance between quality and accessibility.’
The bold colours and woodblock typography interpretation references old-fashioned play bill-posters, according to Silk, aiming to create a ‘modern’, ‘dynamic’ feel.
He adds, ‘Our creative work has been designed to highlight the Festival as a forward-thinking, fast-growing arts organisation but also to inspire and encourage its local communities to get involved.’
The work is shown across all touch points including the programme brochure, flyers, advertisements and a new website, also designed by Silk Pearce, as well as badges, staff T-shirts, lamppost banners, flags, pop-up displays and other items for use before and during the Festival.
The new identity is rolling out from this week, initially on the brochure and promotional materials. This year’s festival runs from 11- 26 May.