Smith & Milton bags DBA Grand Prix

Smith & Milton’s rebrand of Legal & General has been awarded the Grand Prix at the Design Business Association’s 2012 Design Effectiveness Awards.

Legal General

The awards recognise projects that can demonstrate design’s tangible effect on a client’s business.

The DBA says the project picked up the award after Legal & General’s share price grew 465 per cent faster than the rest of the market following the rebrand.

A total of twelve gold awards were handed out, with Pearlfisher picking up two. The others went to 300 Million, B&B Studio, Biles Inc, Elmwood, Factory Design, Hornall Anderson UK, NB Studio, WPA Pinfold and Ziggurat Brands.

A total of 26 silver and 21 bronze awards were also given out.

You can see a full list of the winners here.

Elmwood retained their spot at the top of the DBA Design Effectiveness league table, which is calculated on Effectiveness Awards results from the previous three years. Pearfisher took the second spot, with The Team coming third.

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