Studio Hansa was brought in directly earlier this year and appointed to work on the complete brand expression of new show ÁtVágó.
The show was named by Studio Hansa and is a play on words based on the host’s name István Vágó – ‘one of Hungary’s biggest stars’ according to Studio Hansa managing partner Omar Honigh. ÁtVágó means to take a short cut or to cheat on something in Hungarian.
The identity depicts a dome graphic symbolising a brain – which also features on set – with neural pathways.
A moving image sequence supports this, showing three competing ‘gyros’ and their ‘battle to activate the stylised dome’ says Honigh.
Moving floor graphics have been created for the studio set and in show graphics and typography have been developed with Hungary-based designers.
Studio Hansa has also worked on music and sound effects, print and outdoor and online campaigns and has even dressed host István Vágó.
‘Yes we had to dress the guy,’ says Omar Honigh who wanted the host’s appearance to reflect the show’s look.
The show which is beings broadcast on weekdays, gives contestants the chance to compete for a 10,000,000 Forint (£28,000) prize.
Honigh claims that Monday’s show was broadcast to 1.2m viewers, which is 12.5 per cent of the population.