The colour, 17-1463 ‘marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy,’ according to Pantone.
Tangerine Tango has been chosen as Pantone expects ‘vibrant citrus colours to dominate in fashion, interiors and product design as we move into 2012’.
It replaces 2011 colour of the year Pantone 18-2120 Honeysuckle, which was chosen for its ‘verve and vigour.’ The new colour, ‘will continue to provide the energy boost we need to recharge and move forward.’
Pantone believes that orange has grown in popularity among consumers and that as ‘a provocative attention getter’ Tangerine Tango will be popular in fashion.
Through interiors it expects pillows, bedspreads and table top accessories, feature walls and personal electronics may incorporate Tangerine Tango.