Thompson Brand Partners works on visual language for National Trust properties

Leeds-based consultancy Thompson Brand Partners is working on a new visual language for National Trust properties Gibside and Wallington, both based in the North East.

National Trust logo

The projects are part of a pilot scheme to express ‘the uniqueness of each National Trust Property’ within the guidelines of the new National Trust branding, according to Thompson Brand Partners managing director Nick Ramshaw.

The National Trust identity was developed by Wolff Olins in 2009.

Thompson Brand Partners won a credentials pitch in December against three other consultancies, according to Ramshaw, who says the design phase has begun following a period of research.

He says, ‘As well as being beautiful places in their own right and very popular with visitors, each has a fascinating historical story to tell and its our job to help make the visitor experience even better by understanding more about each.’

This will include the story of Sir Charles Philips Trevelyan, who resided at Wallington Hall in the 19th century and was known as a socialist and moderniser ‘who would give a family allowance to workers on his estate and lend them books’ Ramshaw says.

Signage, promotional literature and interpretation within the houses are expected to roll out from March.

If Thompson Brand Partners’ work is successful, design and production consultant for National Trust Yorkshire and North East Lorraine Emmans says the organisation will consider visual language work for other properties in the region.

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